Michael Last Name
Education: M.B.A.
Curriculum Vitae: [Download CV]
Teaching Areas: Health Information Technology, Sport Management, Instructional Technology and Design, Communications, Media and Communication Studies, Public Relations and Advertising, Other Communications Faculty, Business, Business Administration, Entrepreneurship, Information Systems and Technology, Marketing and Sales, Management, Other Business Faculty
Accepting Jobs: Yes
Accepting Students: No
Teaching Interests
Accepting Jobs: Yes
Program Type you want to teach in: Certificate, Community College, Graduate, Institute, Undergraduate
Type of Dissertation Advisor/Committee they are seeking: None
Research Interests:
Teaching Interests: Marketing & Strategic Management Integrated Marketing Communications (IMC): Multi-channel campaign architecture, brand storytelling, and PR strategy. Consumer Behavior & Psychographics: Analyzing the "why" behind the "buy," with a focus on demographic and density mapping. Global Marketing Strategy: Scalable go-to-market strategies for diverse international and domestic personas. Digital Brand Storytelling: The ethics and mechanics of modern influence, podcasting, and social media narratives. Data Science & Marketing Technology (MarTech) Marketing Analytics & ROI: Full-funnel attribution modeling, performance metrics (ROAS, CAC, CPQL), and capital efficiency. Database Management Systems: CRM orchestration (Salesforce), lead-to-conversion pathways, and data integrity. AI in Marketing: Leveraging generative AI for predictive analytics, content automation, and strategic workflow optimization. Data Visualization: Translating complex datasets into executive-ready narratives and decision-making frameworks. Specialized Sector Analytics Sports Analytics & Management: Recruitment data strategy, athletic brand equity, and performance-based marketing. Healthcare & Clinical Marketing: Patient-persona mapping, clinical program scaling, and ethical healthcare communications. Non-Profit & Community Leadership: Economic development marketing, small business advocacy, and regional revitalization strategy.
Where/How would you like to teach?: Online
Availability
Days of the Week I Am Available: Friday, Monday, Thursday, Tuesday, Wednesday
Times I Am Available on Sundays: None
Times I Am Available on Mondays: Evenings
Times I Am Available on Tuesdays: Evenings
Times I Am Available on Wednesdays: Evenings
Times I Am Available on Thursdays: Evenings
Times I Am Available on Fridays: Evenings
Times I Am Available on Saturdays: None
Semester Availability: Fall, J-Term (Winter Term), Spring, Summer
How often would you like to teach?: 2 to 3 times a week, Once a month, Once a week
Which time zones are you willing to teach in? CST / GMT-6, EST / GMT-5, MST / GMT-7, PST / GMT-8
Contact
Email: adjunct@adjunctconnect.org
Country: Adjunct Country
City: Adjunct City
State: Adjunct State
Zip Code: Adjunct Zip Code